Evertrue Salon is a leading destination for natural, transformative aesthetic and restorative cosmetic tattooing. Known for its precision, professionalism, and elevated beauty experiences, the salon needed a brand that reflected its reputation and vision. I was brought on to craft a refined, cohesive brand presence that communicates both luxury and approachability. The result is a full-spectrum branding solution that includes:
/ Brand Strategy
/ Tagline & Key Messaging
/ Creative Direction
/ Brand Identity
/ Editorial Art Direction & AI-Driven Imagery
/ UI/UX Design
/ Digital Marketing
From defining the brand’s voice to designing an intuitive digital experience, this project highlights a thoughtful blend of elegance and clarity—positioning Evertrue as a standout in the beauty and wellness space.
I evolved the brand while preserving its elegance and equity. Inspired by gardens, I introduced a bolder wordmark, a new brand symbol, and a richer color palette. I also created AI-generated editorial images highlighting treatments across diverse demographics to broaden appeal by gender and age. Refined typography, combining two fonts, reinforces sophistication and transformation.
I partnered with Evertrue’s co-founder to develop a comprehensive brand strategy that established a clear foundation for growth. Together, we defined the brand’s mission, vision, personality, essence, values, tagline, and key messaging. I also identified opportunities to expand the business, helping to clarify and establish two distinct service categories. This work not only strengthened the brand’s core identity but also created a clear path for evolving its offerings.
I redesigned Evertrue’s website to simplify navigation and improve user experience, replacing a content-heavy structure with a clear, conversion-focused sitemap. The homepage highlights services and features strong calls to action to book a consultation or appointment. The streamlined layout and intuitive flow reinforced the brand’s elegance and led to a 30% increase in consultation conversions.