Silver Bridge: Brand Identity & Website for NYC Financial Services
Silver Bridge is a boutique financial services firm offering personalized benefits plans and financial guidance to NYC-based businesses. After seven years of growth through word-of-mouth referrals, the company sought to establish a brand identity and digital presence that reflected its values of trust, growth, and hope.
The rebrand involved naming, strategic positioning, and a confident yet approachable identity system tailored to resonate with business owners and HR leads alike. As the company celebrates its 10-year anniversary in 2025 and continues to expand, a website extension is underway to showcase its growing team and top services.
/ Naming
/ Brand Strategy
/ Brand Identity
/ Creative Direction
/ Website Design
Rooted in relationship-building and clarity, this brand system reflects Silver Bridge’s human-centered approach to finance.